Raebareli District Economic Plan

Fashion City: Raebareli | Fashion Show | Fashion Corridor: Lucknow - Raebareli

Fashion Show Goals:

• Promote traditional crafts like Lucknow chikankari, Banarasi sarees, and others from Uttar Pradesh (UP).
• Highlight UP's fashion without making it appear as mere advertising for the state.
• Create a grand and luxurious show featuring grand clothing.
• Utilize social media for promotion.

Key Fashion Items from Uttar Pradesh:

Women:

• Banarasi Saree: Known for its intricate gold and silver brocade work.
• Salwar Kameez: Often adorned with Chikankari embroidery.

Men:

• Dhoti Kurta
• Kurta Pyjama
• Sherwani

Embroidery and Craft Techniques:

• Chikankari: Delicate white-on-white embroidery from Lucknow.
• Zardozi: Gold or silver thread embroidery for opulent embellishments.
• Zari Work: Metallic threads often with sequins and beads.
• Phool Patti Work: Appliqué technique with floral and leaf shapes.

Other Clothing Styles:

• Angarkha: Mughal-era long coat-like garment making a modern comeback.
• Lehnga Saree: Combines saree and lehenga, popular for weddings.
• Kurta with Patiala Salwar: Long kurta with pleated, loose-fitting Patiala salwar.

Leatherwork Techniques:

• Marooned Work: Raised patterns using contrasting leather strips.
• Kamdani Work: Hammered patterns on leather creating sophisticated designs.

Saree Embellishments:

• Dabka Work: Fine wire embroidery, often gold or silver.
• Aari Work: Intricate hand-embroidery using a hooked needle.

Handcrafted Items:

• Lac Bangles: Made from natural resin, vibrant and intricate.
• Black Pottery: Unique black pottery from Nizamabad with intricate designs.

Promotion Strategy:

• Emphasize the cultural heritage and craftsmanship of UP.
• Empower local artisans and create sustainable economic opportunities.
• Use social media to create buzz and reach a wider audience.